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Influencer Marketing Manager, RL Marketing Wearables
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Job Description:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape the future that will take us beyond what digital connection makes possible today- beyond the constraints of screens, the limits of distance, and even the rules of physics.
Our Reality Labs organization is at the center of Meta’s innovation in virtual and augmented reality, building the tools that help people feel connected anytime, anywhere.
We’re seeking an experienced influencer marketing manager to join our Reality Labs marketing team. In this role, you’ll develop insight-fueled strategies to tap the power of influencers and ambassadors to shift how consumers think about, adopt and engage with RL products. You’ll lead thoughtful planning and flawless execution of influencer programs, driving measurable impact to our business.
Influencer Marketing Manager, RL Marketing Wearables Responsibilities
- Develop and implement comprehensive influencer marketing strategies Globally aligned with our Reality Labs marketing and business objectives
- drive buy-in and alignment with cross functional teams.
- Insert Reality Labs products into culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences.
- Create insightful briefs drawing on different sources of insight and knowledge to guide and focus influencer campaigns and content against primary channel goal, KPIs and marketing strategy.
- Collaborate with cross-functional teams in integrated marketing, media and communications to integrate influencer programs with broader marketing communication plans and activity.
- Partner with Decision and Data Science teams to track and analyze influencer marketing program performance, delivering data-driven results, insights and opportunities for optimization
- Monitor and harness industry trends, staying up to date on emerging platforms, shifts in the creator and influencer landscape, competitive activity and channel best practices
- Manage influencer program budgets, ensuring effective allocation and return on investment within the channel
- In partnership with legal teams, drive compliance with Meta’s high bar standards and regional regulatory requirements that govern influencer and partner marketing
Minimum Qualifications
- 6+ years of experience in consumer marketing, 4+ years experience in influencer marketing
- Experiences in client/industry/brand-side marketing environment
- Experience leading agency partners at either a regional or global level
- Proven experience delivering measurable business outcomes with influencer marketing strategies and tactics
- Track record of creativity and innovation in the influencer marketing space, fluent in social and creator culture, influencer marketing trends, social platform innovation and best practice
- Understanding of behavioral and technology trends in the influencer space.
- Analytical problem solving skills, experience to set channel goals, track and manage program performance and drive optimization
- Effective communication and collaboration skills, successfully drives clarity from ambiguity
- Thrives in a fast moving culture, manages multiple priorities and adapts to change quickly
Preferred Qualifications
- Industry experience in consumer tech and/or fashion verticals
- Marketing consultancy / agency experience
- Experience in creating influencer strategies from inception to growth that have driven brand engagement and growth.
- Experience leading agency partners/in-house creative to create inspired and innovative influencer programs
- Experience in delivering global culturally relevant, forward-thinking consumer-centric initiatives.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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