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Channel Performance Manager
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The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business.
We are searching for a Channel Performance Manager to play a pivotal role in elevating our cross-channel marketing impact. This individual will be responsible for analyzing and optimizing our digital marketing channels to improve channel effectiveness across our portfolio.
The ideal candidate is passionate about performance marketing, the customer experience, and driving measurable results at a large scale. As an expert in digital marketing optimization, this individual will be shaping our global approach and the scaled impact of our digital marketing presence. The ideal candidate is an analytically-driven marketer with strong communication skills and business acumen.
Channel Performance Manager Responsibilities
- Optimize the joint effectiveness of our digital marketing channels across the funnel and user journey, through A/B testing, causal experimentation, and opportunity analyses
- Work cross functionally with marketing, data science, and engineering to identify, drive and measure performance improvements across marketing channels
- Develop and drive strategy for how to increase channel impact contribution
- Leverage acumen of digital marketing channels to maximize cross-channel effectiveness to improve marketing campaign performance
- Develop learning agendas for continuous measurement and optimization of our channel effectiveness
Minimum Qualifications
- 7+ years of digital marketing, performance marketing or growth marketing experience
- Experience in leveraging multiple digital marketing channels (web, email, Meta ads, search, display, etc.) to drive results in a B2B or performance marketing capacity
- Experience in developing and executing A/B tests and marketing measurement analyses with clear, actionable interpretation of insights
- Experience optimizing digital marketing channels to deliver business results
- Cross functional experience with marketing and data science teams to plan and deliver channel strategy
Preferred Qualifications
- Experience optimizing multiple digital marketing channels
- Experience with marketing technology platforms such as Salesforce Marketing Cloud
- Experience with experimental design and statistical methodologies for optimizing, analyzing, and measuring marketing impact
- Project management experience leading and managing multiple projects at the same time
- Bachelor's degree or equivalent work experience in digital marketing
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$122,000/year to $176,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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