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Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click “Apply to Job” online on this web page.
Marketing Science Partner Responsibilities
- Work with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, or Tech on an ongoing basis to adopt better measurement as a way to improve business outcomes.
- Work directly with clients using Meta’s industry leading measurement tools and data sets.
- Drive good measurement with advertisers by designing tests (conversion lift, brand lift, attribution etc.) and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media.
- Focus on customizing existing capabilities or in some cases piloting new scalable capabilities in partnership with Product, R&D, and Partnerships.
- Engage with clients and agencies to measure true business value by building and operationalizing measurement strategies that highlight how a client can improve business outcomes by employing better measurement techniques.
- Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches.
- Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools.
- Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media.
- Communicate complex research results to a general audience.
- Provide feedback to and collaborate with Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships, and drive client engagement around measurement innovation, including product alphas and beta.
- Partner closely with cross-functional partners such as Sales, Product, R&D, Ads Research, Creative Shop, etc.
Minimum Qualifications
- Requires a Bachelor's degree in Market Research, Analytics, Statistics, Business Administration, or a related field and 60 months of progressive, post-baccalaureate experience in the job offered or in a related occupation. Foreign degree equivalent accepted. Requires 60 months of experience involving the following:
- 1. Independently scoping and executing research projects with clients and/or cross-functional stakeholders
- 2. Analyzing and manipulating data sets to understand patterns and provide insights
- 3. Communicating technical content to all types of audiences
- 4. Data querying languages (e.g. SQL) and manipulation tools to work with large data sets
- 5. Advertising measurement methods and technologies and
- 6. Field experiments, experimental design, survey sampling, and/or panel data.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$199,624/year to $216,700/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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