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Product Marketing Manager, Wearables Software Health Experiences
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Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. Product marketing is searching for a passionate business leader to focus on products with the mission of empowering users to take control of their health by making it simple, engaging, and accessible.
This person will be responsible for influencing product development and leading go-to-market (GTM) as part of the Wearables Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, exceptional communication skills, a collaborative mindset, analytical acumen, and hardware and/or software product launch experience, having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.
Product Marketing Manager, Wearables Software Health Experiences Responsibilities
- Partner closely with product teams to define the strategy, roadmap and success metrics for products, ensuring product market fit and helping evolve our portfolio strategy over a multi-year time horizon
- Define health product positioning, naming, audience definition and sizing for SW experiences across our wearables HW programs
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the consumer point of view internally with Product Management and cross-functional teams in the prioritization, design and development of innovative devices and experiences
- Lead the definition and development of the go-to-market strategy across the organization that is grounded in user insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy through EOL. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
- Design tests, measure impact, and learn through a results-driven mindset with cross-functional teams
Minimum Qualifications
- BA/BS degree in marketing, business, product development, or related work experience
- 10+ years of experience in consumer healthcare product marketing, product management, management consulting, business strategy or a similar field with expertise in audiology or health-related wearables in the U.S. and globally
- Experience with consumer research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Expert-level understanding of the U.S. consumer health and payer markets
- Experience with products that are sold both direct-to-consumer and B2B
- Quantitative, analytical and conceptual problem-solving skills
- Experience structuring and solving problems, and influencing product decisions to move insights to action
Preferred Qualifications
- Masters’ degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA)
- Experience in product marketing, developing go to market strategies and partnering closely with product teams
- Experience in consumer tech hardware and/or software for hardware products sold in both the consumer and B2B channels
- Domain knowledge in wearable devices, hearing, and connected health tech
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$189,000/year to $258,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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