Creator Strategy Lead - MHCP

Creator Strategy Lead - MHCP
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Meta Reality Labs (RL) is seeking a seasoned manager to join the Content organization's Meta Horizon Creator Program (MHCP). As a Developer Strategy Lead, you and your team will manage strategic partnerships across top-tier, third party developers building for Horizon Worlds. You and your team will support creators 1:1 driving growth, creating ROI-positive strategies, and driving creator satisfaction in innovative ways. You will serve as a consultative product expert and lead as the core expert for build and publishing planning, strategy and measurement. You will collaborate across internal cross-functional partners to support the org’s strategic priorities, drive data decisioning, and provide actionable recommendations. The ideal candidate will have strong gaming or industry knowledge, experience working with digital creators and experience working within fast-paced, innovation programs and experience managing teams of strategic partner managers. You will enjoy helping creators succeed and have a desire to push existing boundaries to build new innovative solutions for Horizon World creators. You will be knowledgeable about and enjoy understanding customer needs and uncovering the behaviors and motivations that drive the choices our creators make. With problem solving skills, you will be able to contribute unique ideas and work collaboratively with our cross functional partners, to design, build and test solutions for our top creators. You will lead cross functional partners in brainstorming and innovation exercises, working as a team to identify unique opportunities to grow our business. Success in this position requires excellent project management, innovation and strategy skills, experience working with digital creators 1:1 and outsourced vendors and the ability to thrive in a dynamic and fast changing environment. We are looking for someone who is skilled at creating inclusive spaces when solving hard problems, recognizing diverse perspectives, and designing and leading complex cross-functional initiatives in early-stage tech industries. This role requires influencing executive leadership.
Creator Strategy Lead - MHCP Responsibilities
  • Manage a small team of Creator Relations leads driving strategy and execution to create a thriving 3P creator ecosystem within Horizon Worlds
  • Serve as strategic metaverse partner to top tier, third-party creators fostering platform affinity
  • Serve as platform advisor guiding creators to build higher quality content and drive creator success
  • Drive and measure creator engagement and performance metrics identifying optimization opportunities for improving portfolio KPIs
  • Use data and insights to guide strategy and implementation of creator relations approach to sourcing and supporting top tier creators
  • Outline and oversee measurement strategy, tracking and results delivery of portfolio
  • Oversee internal account operations (e.g. troubleshooting issues, account set up, etc.) on behalf of creators
  • Be customer, product and vendor champion with new product and program launches
  • Make data-informed decisions to drive team performance, resource allocation and manage competing priorities
  • Partner with cross-functional teams to build and deliver the best-in-class solutions for third-party creators
  • Identify opportunities to improve creator products and the creator experience and influence action
  • Work effectively in a collaborative environment
Minimum Qualifications
  • 3+ years' experience managing partner relations or program management teams
  • 5+ years of related experience working with digital creators, game developers, partner management or digital marketing
  • Experience translating insights and data into highly impactful results
  • Experience leading cross-functional efforts across competing priorities and constrained resources
  • Proven communication, influencing and problem-solving skills
  • Resourceful, action-orientated with experience to get things done independently and overcome obstacles by developing creative solutions to problems
  • Bachelor’s Degree or higher
Preferred Qualifications
  • Proven track record of leadership and hands-on experience building creator relations teams
  • Expertise in digital goods publishing or equivalent experience
  • Extensive knowledge of digital business models and technology
  • Proven track record with high standards of professionalism
  • Exceptional interpersonal skills and experience developing strong working relationships inside and outside Meta
  • Proven to be creative, resourceful, detail-oriented, and highly organized
  • Excellent communication skills
  • Experience meeting multiple objectives in an entrepreneurial environment autonomously
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$159,000/year to $223,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.


Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy, Equal Employment Opportunity is the Law notice, and Notice to Applicants for Employment and Employees by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program in certain locations, as required by law.

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.