Small and Medium Business Audience Marketing Manager
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More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Scaled Business Marketing team, you will play a key part educating and empowering our small and medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience.
You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more.
Small and Medium Business Audience Marketing Manager Responsibilities
- Create content for scaled marketing efforts to drive adoption of Meta's advertising solutions
- Evaluate audience and product insights to craft compelling go-to-market initiatives across scaled channels
- Identify effective marketing strategies and customer journeys based on specific acquisition, adoption or retention goals
- Partner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messaging
- Produce customer-centric content that educates businesses and inspires them to act
- Ensure content is effective and consistent across channels including emails, ads, web pages, videos and more
- Work with copywriters, designers and web developers to build marketing content
- Measure campaign initiatives and understand what makes content successful to iterate on those learnings
Minimum Qualifications
- 5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related field
- Experience with online advertising industry and/or small and medium businesses
- Experience creating content for paid online media
- Experience authoring copy for different online mediums
- Experience working in a highly cross-functional, global organization
Preferred Qualifications
- BA/BS degree
- Experience with advertising goals, challenges and needs
- Experience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideas
- Analytical and problem-solving experience, and experience adapting marketing materials based on data and insights
- Project management and communication experience
- Experience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)
- Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateral
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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