Product Marketing Manager, ANZ

Location pin icon

Sydney, Australia

Meta seeks an experienced advertising and product marketing professional with a strong background in marketing and project management to assist with the development and if possible, lead go-to-market strategies for our Meta family of apps. The successful candidate should have experience working with go-to-market planning across various verticals/sales channels to drive successful product growth in a fast-paced Internet or online marketing company in Australia. Success in this position requires in-depth knowledge and solid experience of planning and executing plans to fulfill advertiser objectives with the right advertising solutions. The candidate must thrive with cross-functional teams and dynamic environments by exhibiting critical thinking. They must also have experience influencing stakeholders in a matrixed organization.

Product Marketing Manager, ANZ Responsibilities

Partner with Sales teams, other Product Marketing Managers and cross functional teams to build and activate go-to-market strategies, track and monitor performance with defined success metrics for highest priority product solutions

Identify short and long-term market opportunities for relevant product domains and synthesize market intelligence based on understanding, analysis and a strategic view of the direction for the market and businesses to product teams outside of APAC

Educate and inspire action from Sales and Product organisations backed by data-driven insights. Execute with operational rigor and efficiency by prioritizing products and solutions for market segments, crafting communications and marketing materials, creating growth plans with defined success metrics, and building and running activations and programs to drive the adoption of solutions or products

Act as product consultant for the market, identify critical area of product growth and influence market buy in

Shape internal training programs to educate the sales force on a growing set of advertising solutions

Communicate with leadership internally and externally

Ensure the right level of alignment, consistency and flexibility in approach across product marketing organization to maximize growth and scale impact

Minimum Qualifications

BA/BS degree in Marketing or equivalent

8+ years of experience within digital marketing or consulting

Organization and people skills and the ability to set priorities, problem-solve, multi-task and work independently in a dynamic, rapidly changing workplace

Demonstrated ability to contribute at strategic, operational and tactical levels

Experience in analytical and solving problems with data

Track record of influencing behavior at a variety of levels in the organization, including cross-functional managers

Customer service orientation and experience in a client facing capacity

Communication and presentation experience

Preferred Qualifications

Advertising experiences in product marketing, product strategy or product development in tech firms

Product marketing experience in a digital native company or with performance related advertising products is a plus

Experience working with media agencies and creative agencies

Locations

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.