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Marketing Science Partner, Performance and Mobile-App Experience
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Amsterdam, Netherlands
In Marketing Science, our mission is to help all businesses grow by transforming marketing practices grounded in data and science. To fulfill this mission, the Meta Marketing Science team is actively seeking a full-time, experienced Marketing Science Partner, who works with internal and external clients across all industry verticals such as Tech Apps, Travel, Automotive, E-commerce, Entertainment, CPG, Fin-Serv. on an ongoing basis to adopt better measurement as a way to improve business outcomes.
We are specifically looking for a candidate with experience in mobile-app performance marketing and strong analytical and critical thinking skills. You should have a passion for generating data-driven insights and a talent for taking complex concepts and distilling them into clear accessible formats. You also need to be familiar with large data sets, marketing research and tools for data analysis. This role will challenge you to not only provide strategic direction to advertisers on their measurement efforts, but also to develop strategic insights for marketers.
The person in this role will work both reactively and proactively with clients, using Meta’s industry leading data science tools and data sets. Driving good measurement with advertisers will require designing tests (conversion lift, brand lift, attribution,etc.) and conducting research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media. This work will require direct engagement with clients as well as using third party scaling solutions to help with the set-up and running of studies. Conclusions from this work will showcase what good measurement is and how clients can act upon it to drive business impact. The Marketing Science Partner will also focus on customizing existing capabilities or in some cases piloting new, scalable capabilities in partnership with Product, R&D, and Partnerships.
To successfully support advertisers in conducting and using measurement, the candidate should be able to work cross-functionally with teams such as Creative Shop, Ads Research, Product Marketing and partner closely with the Sales team.
Marketing Science Partner, Performance and Mobile-App Experience Responsibilities
- Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches
- Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools.
- Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media.
- Communicate complex research results to a general audience
- Convey client priorities and requirements to continuously improve product.
- Support client engagement with third party vendors responsible for setting up and conducting measurement studies.
- Operate internal & external education & training workshops to raise awareness & advocacy of measurement solutions & analytical best practices such as auction and use of lift tools.
Minimum Qualifications
- Bachelor’s degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
- Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
- Experience in analyzing and working with data sets to understand patterns and provide insights
- Experience in working at an industry-leading level and conversing with senior clients
- Ability to communicate technical content to a general audience.
- Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods.
- Experience with digital advertising measurement methods and technologies
- Experience in working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
- Experience with field experiments, experimental design, survey sampling, and/or panel data
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com.
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