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Director, AR Category Sales Management

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Director, AR Category Sales Management
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Burlingame, CA
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Meta is a cutting-edge technology company focused on connecting people, enabling meaningful interactions, and building communities. Our diverse portfolio includes innovative products and platforms that shape the future of communication, collaboration, and connectivity. As the Category Sales Leader, you will lead a high-performing team in developing and executing a comprehensive Category Sales Plan, encompassing sales P&L/CM, channel strategy, revenue, and product allocation. Your mission is to drive exceptional business outcomes, including unit and revenue growth, and excel in sales scorecard performance. As a visionary leader in the smart glasses industry, you will be a key member of the RL Global Sales Leadership Team, overseeing the management of all wearables products. Your expertise will enable the team to anticipate market shifts, identify untapped opportunities, and optimize investments to drive sustainable business results. Your leadership will focus on: 1. Orchestrating cross-functional teams to achieve outstanding business results 2. Developing and executing a forward-thinking category sales plan 3. Optimizing investments across channels to drive sustainable growth 4. Identifying and capitalizing on new opportunities 5. Fostering a culture of innovation and collaboration In this role, you will be expected to 'look around corners,' anticipating market trends, and driving the team to stay ahead of the curve. Your strategic leadership will be instrumental in shaping the future of the wearables category and driving long-term success for the company.
Director, AR Category Sales Management Responsibilities
  • Architect and optimize a comprehensive Go-to-Channel (GTC) strategy, driving impactful promotions and product launches that propel wearables revenue and unit sales growth across multiple channels
  • Serve as the Voice of Sales into Long Range Product Planning, providing critical market and customer insights that inform product development and roadmap decisions
  • Pioneer innovative Go-to-Market (GTM) and Sales motions, continuously evolving the business to stay ahead of the competition
  • Oversee portfolio and influence the incorporation of customer's voice including getting strong buy-in from product and / or cross-functional leads
  • Proactively drive ongoing buy-in & alignment around key sales strategies across all levels of the business
  • Prepare and own effective business cases for annual (or incremental) investment to drive the necessary sales velocity
  • Develop and grow strong internal partnerships that help facilitate efficient planning and collaboration
  • Partner with Finance to harmonize planning and investment strategies, optimizing budget and forecast cycles to maximize ROI
  • Lead in-market team and complex cross-functional partnerships that are highly-visible and/or highly-sensitive, strategic sales programs
  • Leverage channel insights to the business and surface
  • Clear, actionable takeaways & recommendations that can be executed to achieve business objectives
  • Develop and manage channel incentive programs to maximize ROI and drive sales growth & velocity
  • Craft and localize partner pitch materials, delivering compelling category product pitches that resonate with target audiences
  • Lead a data-driven communication strategy, leveraging insights to inform tactical and strategic decisions that drive business outcomes
  • Serve as a subject matter expert in the competitive landscape, providing strategic counsel and recommendations that inform business planning and decision-making, driving innovation and growth
  • Develop and execute strategic growth initiatives, establishing a consistent set of KPIs and reporting rhythms to measure success
  • Design and implement localized enablement strategies, encompassing tools, processes, partner pitch deck creation, and seasonal guidance
  • Collaborate in the Sales & Operations Planning (S&OP) process to inform production forecasting and ensure efficient supply chain execution. Implement data-driven strategies for product allocation and manage open orders to maintain optimal inventory levels, minimize stockouts, and optimize business performance
  • Develop smart glass strategy and execution tactics for worldwide large-scale sales program & initiatives and manage gap to goal with XFN leaders
  • Build a high-performing team with skills necessary for long-term growth and success, both within and outside their org
  • Own and optimize key business scorecard results, ensuring alignment with company goals and objectives
  • Define and implement key performance indicators (KPIs), strategic metrics, and investment effectiveness benchmarks, holding teams accountable for product revenue, P&L, and scorecard results
  • Unlock actionable business and competitive intelligence through advanced data analysis and visualization, informing product and partner strategies that drive market differentiation and competitive advantage
  • Architect and optimize a comprehensive portfolio of investments, channels, and motions to achieve both short-term results (revenue, scorecard) and long-term customer Lifetime Value (LTV) growth
Minimum Qualifications
  • 15+ years of experience in product marketing, business/sales/channel strategy, and P&L ownership, delivering consistent growth and revenue expansion
  • Prior GM experience for a region and / or product line
  • Proven track record of effective people management, fostering high-performing, collaborative teams
  • Adept at analyzing complex market data, budgets, and revenue opportunities, distilling insights into actionable strategies
  • Skilled in navigating challenging conversations with senior stakeholders, both internally and externally, to drive business outcomes
  • Expertise in simplifying complex business situations, identifying key drivers, and developing solutions to drive growth
  • Proven project management skills, successfully managing product rollouts from conception to launch
  • Entrepreneurial mindset, interested in building and growing businesses in fast-paced environments, with a talent for influencing others to achieve shared goals
Preferred Qualifications
  • Previous experience in consumer electronics, gaming, retail category management, optical channels or similar industries, with a strong understanding of device sales in both consumer and enterprise/SMB channels, is highly desirable
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$227,000/year to $296,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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