Product Marketing Manager - Market Development
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At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to putt people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.
The Augmented Reality Family team focuses on achieving our vision of building the next computing platform. Our strategic work optimizes the achievement of that goal across the product group and across devices.
We are looking for a leader who will be responsible for growing our set of potential audiences across geographies harmonizing and driving execution with key product group functions.. We are in a unique moment of growing momentum for the Augmented Reality product group, with several vital shifts in our business focus. This high visibility role will be accountable for ensuring our investments have strong business cases and facilitating cross-functional leadership decisions on our product and technology portfolio.
Product Marketing Manager - Market Development Responsibilities
- Develop comprehensive strategies to support the launch of our products in new geographies and verticals
- Provide critical support on unplanned high-priority projects, working through ambiguity to create structure and execution plans in a fast-paced environment
- Conduct market research and analysis to identify opportunities, challenges, and trends in target markets
- collect, analyze, and interpret complex data sets to identify trends and patterns
- Partner with cross-functional stakeholders supporting the success of the Augmented Reality business to ensure tight alignment of strategy and execution
- Build strategic capabilities (e.g., data-driven processes, frameworks, analytical tools, etc.) to identify and prioritize business development opportunities and drive the Augmented Reality mission forward
- Identify and resolve critical program risks, particularly with an eye toward external factors like industry trends and partners
- Lead work across teams to inform annual planning, investment strategy, prioritization, and other ongoing business priorities
Minimum Qualifications
- Bachelor's degree in business, strategy, management consulting, product management, portfolio operations, or a technical field
- 7+ years of business experience, including experience managing cross-functional and global teams in the technology, internet, or media industries
- Experience working directly with partners and stakeholders at all levels, including executive and C-suite level
- Experience delivering results with large-scale, cross-functional projects
- Experience bringing a range of perspectives and personalities together
- Experience creating structure and execution plans from multiple sources of information in a fast-paced environment
- High tolerance for ambiguity and experience creating structure and execution plans where there were none while working in a fast-paced environment
Preferred Qualifications
- JD, MBA, or a graduate degree in business, strategy, management consulting, product management, portfolio operations, or a technical field
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$158,000/year to $223,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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