Scaled Marketing Enablement Manager

Scaled Marketing Enablement Manager
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​The Global Marketing Delivery team is seeking an experienced professional to support the Business Marketing Group (BMG). We are looking for someone who thrives in a fast-paced environment, is skilled at leading complex cross-functional initiatives with diverse stakeholders, and is a sharp strategic thinker. This person should be comfortable coordinating work across broad teams and recognizing diverse perspectives. The Global Marketing Delivery team manages hundreds of simultaneous marketing campaigns across scaled marketing channels (email, web, in-product, ads, webinars, etc.). The Scaled Marketing Enablement Manager is focused on driving visibility across teams on what is planned and in market, providing guidance on how teams can best utilize scaled channels to meet their outcomes, improving process efficiencies to decrease time to market, and developing frameworks to enable decision making on capacity utilization and required tradeoffs and optimization. The Scaled Marketing Enablement Manager partners closely with cross-functional leaders to ensure that strategies and priorities are understood and represented in marketing campaign delivery. They develop and maintain processes that allow campaigns to run more efficiently across teams and stakeholders, proactively identifying optimizations and partnering across the organization to implement them. This role is integral to efficiently delivering against our marketing plan.
Scaled Marketing Enablement Manager Responsibilities
  • Design and manage executive reporting on priority initiative status and delivery, including capacity management and tradeoff recommendations
  • Proactively partner with teams to understand business outcomes, measurement approach, and audience segmentation to improve the effectiveness of campaigns and web experiences that are executed in market
  • Outline tradeoffs to drive alignment across teams with overlapping scope and/or target audiences to develop coordinated go-to-market plans
  • Design and launch a model to account for dynamic channel capacity needs
  • Collect and synthesize insights from partners including Data Science, Finance, and Channels to frame optimization and leader tradeoff conversations
  • Proactively communicate up-down-across BMG + partners to ensure alignment and activate necessary advocacy
  • Remove roadblocks and escalate risks to ensure effective campaign delivery
  • Develop recommendations to improve campaign delivery efficiency by synthesizing multiple viewpoints and performance data.
  • Collaborate with cross-functional teams on projects, including best practice sharing, goaling, and measurement in order to maximize XFN alignment
  • Identify opportunities to improve marketing processes and channel delivery, working with cross-functional partners within and beyond the immediate team
Minimum Qualifications
  • Bachelor's degree
  • 7+ years of experience in scaled digital marketing and/or growth marketing or marketing operations
  • Experience leading complex, cross-functional initiatives that show a clear through line of mapping business outcomes to effective and efficient scaled channel executions
  • Demonstrated ability to convey complex concepts with brevity and clarity
  • Experience working in a fast-paced environment and embracing flex between hands-on execution and big-picture thought
  • Expertise using campaign and process data to uncover insights and optimization opportunities
  • Demonstrated experience developing KPIs, implementing measurement, and interpreting data points
  • Experience with business (B2B) marketing
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.


Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.