Product Marketing Manager - App & Gaming
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London, UK
Meta is seeking a Product Marketing manager who is passionate about technology, innovation, and creating valuable experiences for app developers. App & Gaming works with thousands of App Developers globally, supporting the growth and development of the app ecosystem through offering many powerful products to developers. This includes paid and organic user acquisition, app distribution and monetisation products to support app developers to grow their businesses.
This person will be responsible for helping our product teams build the next generation of our App and Gaming products. They will evaluate approaches to mitigate product risks, assess market needs and conduct research to influence new product development, develop global launch plans to bring products and/or changes to the market, and identify opportunities to improve existing products. Excellent cross-functional leadership, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must. The ideal candidate will also have a strong understanding of digital advertising platforms and the advertising market, a track record of shaping product strategy and growing product adoption, and a vision for how we can better meet the needs of our customers and stakeholders with our ads delivery and targeting solutions.
Product Marketing Manager - App & Gaming Responsibilities
- Partner closely with product teams to define the strategy, roadmap and success metrics for our ad products, ensuring product market fit and helping evolve our approach over a multi-year timeline
- Define product positioning, naming, audience definition and sizing for launches
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the advertiser point of view internally with Product Management and cross-functional teams to aid with prioritization and development
- Lead the definition and development of the go-to-market strategy across the organization that is grounded in advertiser and people insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
Minimum Qualifications
- 5+ years experience in a startup or corporate environment with at least 2 of those years’ experience in product management, product marketing, strategy consulting or related field
- Track record of effectively collaborating with cross-functional teams to drive results
- Communication skills that are effective with technical, business, and external stakeholders
- Customer orientation and experience in a client-facing capacity
- BA/BS degree
Preferred Qualifications
- MBA
- Experience working collaboratively and cross-functionally with an array of internal and external teams
- Experience in technology, advertising or digital marketing industry
- Experience presenting to large groups of stakeholders and seniro executives
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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