We are hiring an Strategic Media Manager, to join Meta’s International Media team. The team is part of Meta's Global Media team and are responsible for developing media campaigns that support Meta's consumer and business priorities, within international markets. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Policy & Comms, and Partnerships teams, to devise and execute issue campaigns that deliver our brand narrative through effective and innovative media strategies and plans. The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. We are looking for someone who sees patterns that others don’t, who pushes for innovation, and can orchestrate media to be as impactful as possible.
Media Manager - International Responsibilities
- Develop measurable media plans that are grounded in objectives and audience insights, and deliver innovation and business outcomes.
- Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization
- Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channels
- Demonstrated experience in building working relationships and driving influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work
- Partner with external media agency, and Global Media team to drive cohesive media planning and execution around the globe
- Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
- Analyze campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting
Minimum Qualifications
- Demonstrated experience in media planning, either within an agency or within a client organization
- Experience working on multiple international markets (EMEA and/or LATAM)
- Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders and leadership
- Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story
- Experience managing the development of full funnel media strategies
- Demonstrated experience and knowledge and understanding of the trends impacting media, measurement and analytics
- Experience in planning and executing multi-channel media campaigns and working in data-driven environments
- Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research.
Preferred Qualifications
- Experience managing a media agency
- Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
- Experience working in a fast-paced, ambiguous environment
- Demonstrated understanding of the entire digital ecosystem and how and where analytics can drive decision-making — the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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