Marketing Insights, International Marketing/EMEA
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London, UK
About Marketing Insight at Meta:
We're seeking a Marketing Insights Researcher to join the International Marketing Insights team based in London. This person will partner with stakeholders across business, consumer, and creator marketing. They will be responsible for designing, executing, and delivering high impact research (both quantitative and qualitative) and translating the strategic insights from this work into clear, actionable implications.
About you:
The ideal candidate will have a hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes.
Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. This role requires thinking on your feet to problem solve so that we are able to execute research quickly and efficiently to inform inbound and outbound work that equips stakeholders and identifies new opportunities.
About the role:
International Marketing works across audiences (consumer, business, and creators), products, and markets to deliver global impact leveraging the local delta. IM-MI helps directs all the marketing outside of the US across Meta, Facebook, Instagram, WhatsApp, Business users and Creators. Our role is to
Identify opportunities that expand and progress global strategies
Inform where to invest to accelerate global goals
Lead excellent, scalable execution
Intl Marketing stands out from the central marketing teams by managing a true portfolio of brands and audiences, driving the eco-system, and finding the next ‘billion $ opportunity’ (vs being experts in a vertical). This person will be tasked to find systematic themes across region/markets, determine places we can drive ecosystem growth through consumer+business initiatives, and building strategy for unique EMEA/International opportunities
Therefore it’s vital that this researcher feels comfortable managing ambiguity, context switching, and rapidly coming up to speed with new areas and stakeholders. While the bulk of the work is EMEA focused, this researcher should be thinking across regions to help inform and unpack global strategies. This person will play a key role in balancing cultural nuance and global positioning to drive significant impact through a global-local model.
Marketing Insights, International Marketing/EMEA Responsibilities
- Identify and/or translate key business questions into a holistic learning plan. Own major business areas of research independently
- Build data-backed business cases for new opportunities by leveraging a deep understanding of internal/external data sources and building east-west collaboration networks
- Design and execute research including foundational “understand” work with key audiences, campaign development, creative and message testing - Juggle competing priorities and interrogate research requests to ensure we are answering the right questions - Craft questionnaires and discussion guides, employing multiple research methods if needed in order to answer the objectives, - Identify the right respondent recruitment , tradeoffs on selecting countries for fieldwork
- Translate research findings into actionable insights with clear recommendations/implications that motivates people to apply learnings in marketing and across the organization
- Work closely with cross functional teams from end to end (Marketing, Creative, Decision Science, Global Marketing Insights teams) - both for crafting research inputs (key questions, messages, creatives) but also to embed eventual insights with
- Support decision-making, strategic planning and shape new market expansion/development and strategies to progress global goals/brand.
Minimum Qualifications
- Effective communication and presentation skills with a proven track record of delivering concise, executive level synthesis to influence business decisions and strategies.
- Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
- Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes.
- Extensive experiences in leading insights-driven business cases, strategies, and campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making.
- Skill to think holistically/creatively in addition to technically/analytically.
- 10+ years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis (weighting, data cleaning, regression, etc).
- Global marketing experience, ability to identify critical local/cultural nuance, expertise in balancing global platforms and local market context. Finding local opportunities that can drive meaningful business impact. Worked in global/local structures
- Problem-solving and prioritization experience to move from blank slate to a research problem matched with a methodology.
- Collaborate proactively and effectively with a broad variety of partners.
- Work well in a dynamic and fast-paced environment
- Willing to travel (~15%) and work flexible hours if/when required
Preferred Qualifications
- Deep understanding in key EMEA markets
- Thorough understanding of marketing process (to be able to keep pace and/or LEAD marketing)
Locations
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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