Media Strategy Manager (Public Affairs Marketing)
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We are seeking an experienced and highly skilled Media Strategy Manager to join our Global Media Team, responsible for media strategy and stewardship of US Public Affairs marketing campaigns.
In this role, the ideal candidate will be responsible for development of audience-first media strategies and thought leadership to deliver business goals related to Public Affairs. This will require critically influencing marketing strategy and go-to-market approaches for US Public Affairs Marketing initiatives. They will partner with internal partners and stakeholders across Brand Management, Decision Science, Market Insights, Creative X, Policy and Communications, as well as with external media agency partners, to design tailored media strategies that create impact and drive business results.
The right candidate is keenly interested in analyzing and leveraging audience, channel, and marketplace insights to design the role of media in communication plans and effective and innovative media strategies throughout the marketing process. They will be expected to build strong partnerships, design regular forums for collaboration and work effectively in a matrixed organizational model.
Media Strategy Manager (Public Affairs Marketing) Responsibilities
- Develop data-informed media strategies using audience, channel, campaign, and marketplace insights, to drive innovation and business outcomes for Public Affairs Marketing.
- Provide thought leadership and strategic analysis to identify growth opportunities and influence go-to-market approaches for Policy Elite audiences.
- Collaborate with cross-functional teams to develop integrated and impactful work anchored in objectives, insights, and best practices.
- Drive budget planning recommendations to stakeholders and marketing leadership based on outcome-based evaluation, marketplace conditions and consumer trends to optimize media investments.
- Define comprehensive media strategy briefs, including campaign parameters, audience and channel strategies, and learning priorities.
- Develop and integrate a deep understanding of the Public Affairs media landscape, including audience insights, new trends, and emerging platforms.
- Analyze historical learnings, campaign performance, and business needs to evaluate effectiveness of existing strategies and identify areas for improvement or optimization.
- Enable connections between cross-functional teams and lead communications on Public Affairs priorities for Media to internal teams, agency, and marketing leadership.
Minimum Qualifications
- 8+ years of experience in managing large-scale public affairs and/or consumer campaigns, with a proven track record of delivering positive business results.
- Proven media strategy and communication skills, with the experience to influence key stakeholders and present complex information in a clear and concise manner.
- Proven knowledge of the public affairs media landscape, including traditional and digital media channels, platforms, and emerging trends.
- Proven experience to extract actionable insights from multiple data sources and develop measurement, learning, and optimization roadmaps.
- Proven track record in identifying opportunities for innovation and growth within media.
- Proven project management and organizational skills, with the experience to prioritize tasks and manage multiple projects simultaneously.
- Proven leadership experience and experience working effectively with cross-functional teams.
- Effective problem-solving skills and a solutions-oriented mindset.
- Experience at or with media agency partners.
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
$150,000/year to $211,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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