Head of Small Business Sales Channel Strategy

Head of Small Business Sales Channel Strategy
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Meta’s Small & Medium Business Group (SMBG) is looking for a seasoned strategic leader to head our Small Business Channel Strategy Team. SMBG contributes directly to Meta’s mission by connecting small businesses around the world with their customers on Facebook, Instagram, WhatsApp and Messenger, and then helping them grow by adopting monetization solutions like advertising, messaging, commerce and many other tools. We are seeking a leader who is a proven influencer capable of running a multi-billion dollar business. This person will be a resilient self-starter, comfortable evolving a complex, scaled operation in a fast-moving and ambiguous environment. The role requires the ideal candidate to be a strategic and operational leader with a proven track record in driving sales or revenue outcomes, and aligning cross functional partners and product teams. Success requires inspirational team leadership capabilities, experience working in a matrixed global organization and proven expertise driving change in a hyper growth environment.
Head of Small Business Sales Channel Strategy Responsibilities
  • Establish data-backed intra-channel segmentation and service level strategies that maximize returns for small businesses and revenue for Meta.
  • Oversee the governance of key cross-tier components of our business including book of business design and sales treatment development.
  • Identify highest leverage opportunities and run pilots that will advance our long-term business strategy and reflect the omnichannel, AI-driven business transformation underway.
  • Partner with key cross-functional teams (Product, Channel Marketing, Operations) to implement new programs or initiatives.
  • Analyze data and metrics to inform business decisions and drive results.
  • Build and manage a team of Channel Strategists.
Minimum Qualifications
  • 12+ years of experience in consulting or strategy roles at large-scale organizations.
  • Experience being an influential strategist and leader, as well as experience setting communicating, and leading visions with stakeholders.
  • 4+ Effective management experience leading teams towards a common goal with a high bar for execution. Manage a complex, broad scope.
  • Change agent. Experience leading initiatives involving large-scaled organizational transformations. Grasp of the organizational dynamics that influence adoption of process changes.
  • Demonstrated experience being an expert communicator. Distill complex ideas simply through a variety of mediums and to zoom in/out based on audience.
  • Proven business analytics skills. Experience evaluating data to understand trends, developing frameworks, and performing analyses to guide strategy and implementation.
  • Operations expertise. Experience spearheading and evolving operational strategy and execution in a hyper dynamic environment.
Preferred Qualifications
  • MBA or Master’s degree in management, finance, technical, or engineering field, or equivalent experience.
  • Experience working in a management consultancy firm
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$184,000/year to $254,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.


Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@meta.com.
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