Australia Channel Marketing Manager
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Sydney, Australia
Meta Reality Labs is looking for an experienced, business minded and highly talented marketer to take on this exciting new role in the Sydney Meta office focused on Meta Reality Labs hardware. This role will own retail/channel marketing, online retail executions, in store marketing programmes and customer acquisition for Meta Reality Labs in Australia.
The Meta Reality Labs team is developing the future of AR/VR and bringing products to consumers that transform entertainment and social experiences. The Channel Marketing team at Meta Reality Labs is tasked with growing consumer adoption of Meta hardware technology and with working with partners to develop this new exciting category.
Australia Channel Marketing Manager Responsibilities
- Manage online and in store retail presence to create best in class consumer shopping experiences across Australia Retail Partners (New Zealand could be part of the scope)
- Create retail marketing programs to drive sales of AR/VR products in Australia such as bundles, promotions, and content offers. (Product line and product covered may change over time based on business needs, roadmap, and opportunities)
- Work in close conjunction with other Channel marketing Managers and report to the Director, Japan/Australia Retail Sales and Channel Marketing to support team objectives and drive the day-to-day execution of all retail marketing activity, track key metrics, improve efficiencies through the marketing mix
- Develop retail merchandising and branding in store and online to promote the Meta brand and products
- Support the Sales and Channel team to build effective retail partnerships and support them with operational needs around retail programmes
- Manage performance marketing campaigns and co-marketing display programmes
- Support when appropriate the retail footprint expansion to new accounts and new stores to drive sales growth
- Ensure effective localization of all marketing assets to support retailers to promote and sell AR/VR products
- Share with Meta RL Global Functions feedbacks and local insights relating to the Meta brand and product portfolio
Minimum Qualifications
- Experienced Channel Marketing specialist who will excel in a fast-paced company with high expectations
- 5+ years in a marketing role, with a clear record of achievement and success in technology-based consumer marketing
- Proven knowledge in selling consumer goods within both online and retail capacity with experience of the leading Consumer Electronics retailers
- A record of excellence leading successful retail marketing programmes and go to market planning and execution across online and traditional retail channels
- Demonstrable experience in planning and managing significant marketing budgets
- Clear understanding of the retail landscape with expertise in Australia
- Experience working on bundles, promotions and store merchandising
- Strong project management skills with ability to prioritize projects to maximize impact.
- Bachelor’s degree in business or related field, ideally with post-graduate business/marketing qualification
Preferred Qualifications
- Strong communication and presentation skills demonstrating strong business acumen.
- A deep understanding of CE consumer in particular gamers, early adopters and a passionate advocate for innovation and the opportunities presented by disruptive technologies
- Comfortable working in start-up like environment, can go down to the details whilst managing the top
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
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